Social Media 101 for Small Businesses

By Courtney Tobe.

Posted on 10/2/2014.

Are you using social media to promote your business? If not, you may be leaving a lot of money on the table. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, more than half of marketers who had been using social media for at least a year said they were generating leads on… Read more »

How Mobile Can Boost Your Direct Mail Response

By Courtney Tobe.

Posted on 09/23/2014.

Between 2010 and the end of 2013, mobile e-commerce grew from $2.2 billion to a whopping $42.8 billion, according to a July 2014 report by Custora. The report, titled ‘Custora E-Commerce Pulse Mobile Report’, says that mobile shopping is set to become a $50 billion market by the end of this year. That makes mobile an… Read more »

How to Turn New Movers into Your New Customers

By Courtney Tobe.

Posted on 07/24/2014.

Weren’t able to attend our webinar “How to Turn New Movers into Your New Customers” earlier this week? No problem! Now you can download a full recording of the webinar to watch on your own time. Don’t miss out on this opportunity to hear Courtney Tobe, Marketing Manager for Tobe Direct & speak about the value of the… Read more »

Free Webinar – How to Turn New Movers into Your New Customers

By Courtney Tobe.

Posted on 07/17/2014.

Businesses lose 20 – 40 % of their customers every year. With customer attrition being so high, new customer acquisition is critical in order to make up for the loss, but where do you find these new customers? With over 45 million people moving in the U.S. each year, new movers are a natural replacement… Read more »

Direct Mail Isn’t Dead: Why Mailing Is Still Worth Your Time

By Courtney Tobe.

Posted on 06/18/2014.

Ecommerce, the proliferation of smartphones and tablets, and the rise of social media have had some marketers proclaiming the end of direct mail as a viable marketing tool in recent years. But are they right? Is direct mail dead…or are the predictions all smoke and no flame? Numbers Show Life Two key groups — marketing… Read more »

Is Your Product or Service Appealing to New Movers?

By Courtney Tobe.

Posted on 05/29/2014.

We’ve talked a lot about why new movers are a good market and how to reach them…but are you still wondering if your product or service will appeal to this market? The good news is, new movers need a wide range of things as they get settled into their new homes. Here are just a… Read more »

Moving Truck
How To Market Successfully to New Movers

By Courtney Tobe.

Posted on 05/13/2014.

We’ve discussed the value of marketing to new movers in your area. Now that you know why it’s a good idea to target this group, it’s time to talk about how to make your new mover campaign a success. Use the Best New Movers List In order to gain new customers from your area’s new… Read more »

New Movers: Are You Ignoring This Lucrative Customer Pool?

By Courtney Tobe.

Posted on 04/15/2014.

Could your business use some new customers? Looking for customers who are highly motivated to buy and to establish relationships with new businesses like yours? If you’re not marketing to new residents in your area, you may be losing out on a big chunk of money. New Mover Profile In a 2013 study, marketing research… Read more »