Benefits Of Direct Mail Marketing For Insurance Agencies
New movers insurance direct mail marketing gives you the opportunity to reach new potential clients as soon as they move into your targeted Geographic location. Research shows that the first direct mail offer a person sees is normally the one he/she finds most appealing.
The Value of Targeted Direct Mail
One of the most effective insurance marketing strategies involves carefully targeting advertising and sending your offers straight to your best prospects. The more personalized, the more effective your marketing efforts can be. According to consumer behavior surveys, people find personalized print media more powerful than personalized email because they recognize the effort involved in reaching out through printed mail.
What’s more, people find the direct mail pieces that they get when making important decisions valuable. Of consumers surveyed, 56 percent said that they find print marketing to be the most trustworthy type of marketing. While 73 percent of consumers said that they prefer direct mail marketing to other types of advertising. Understandably, when people are making decisions about purchasing an insurance product to cover their homes, trust is of paramount importance.
Why New Movers?
When you are in the middle of moving, it’s not uncommon to feel overwhelmed. Often, a person will not be able to deal with the same companies they dealt with before in their previous home. They may currently need insurance products that they didn’t need before. Also, if they prefer local insurance agents instead of national companies, they’ll probably want to start looking for someone near their new homes.
New movers are a large and highly qualified market. More than 40 million people move in the U.S. each year. When they move, they are ready to start fresh with new providers and make new buying decisions. Moving is the perfect life event for evaluating their providers and making new decisions about what is right for their families. When people move, 80 percent of them try new products and services and 60 percent change service providers. Forty-two percent choose to upgrade services they currently use.
Direct Mail Insurance Marketing Ideas
When reaching out to potential clients who are new to the area, you can do a lot besides sending a standard sales letter. You can send a checklist of seasonal concerns that they may not have dealt with in their prior homes. For instance, an insurer serving customers in Florida may send a hurricane season checklist. In Maine, send a guide to dealing with ice and snow.
When you reach out to new movers, you help them by taking the hassle of choosing a new insurance broker off their list of worries. NewMoversMail.com makes it easy for you to target the new residents in any area who are in the market for either homeowners or renters insurance. Our simple online campaign manager lets you choose the area where you want to market, upload your artwork, select your data criteria and get set up in minutes. Contact us today to learn more about what we can do for you.