Is Your Product or Service Appealing to New Movers?

Posted on 05/29/2014.


We’ve talked a lot about why new movers are a good market and how to reach them…but are you still wondering if your product or service will appeal to this market?

The good news is, new movers need a wide range of things as they get settled into their new homes. Here are just a few:

Essential Services

Utilities, cable, health services, banks…new movers need to get set up with all of these, especially if they’re moving long-distance.

If you’re in one of these segments, there are a couple of ways you can beat the competition to these new customers. First, you can make sure your offer reaches their mailbox before your competitors┬áby using a list with the freshest data available.

Second, you can create a “Welcome to the neighborhood” offer just for new residents. Whether it’s a discount, a giveaway, or other offer, this will create a favorable association with your brand in new movers’ minds.

Household Goods

Think about all the things you need when you move to a new home. Especially if you’re a new homeowner, that list may include small items like dish sets and bedding, all the way up to big-ticket purchases like new furniture sets. Home decor and housewares are popular buys for new movers looking to set up their new houses.

Other great candidates for a new mover campaign include lawn and garden services, maid services, pet sitters, and more.

Children’s Items

One of the biggest groups of people who commonly move, according to a 2013 Epsilon report, are young families with small children. These families are more budget-conscious, and will be looking for children’s items such as toys and clothes.

They’ll also be in the market for arts and crafts, and family-friendly activities such as fishing, camping, and mini golf.

Other Goods and Services

Depending on your area, your specialty or hobby products and services may also appeal to new movers. For example, if you live in an area that provides lots of opportunities for outdoor activities like hunting and fishing, then your hunting/fishing supply business may benefit from a new mover campaign.

As you can see, a wide range of products and services can be successfully marketed to new movers. With a little creativity and a great offer available only to this group, you can capture new customers that will stay with you as long as they live in the area.