Restaurant Direct Mail Marketing

New people are moving into your community every day — every one of them, a potential patron for your restaurant. How will they find out about you? Nobody has to tell you companies lose an average of 20 to 40 percent of business every year, especially in the restaurant industry. That’s why finding ways to acquire new customers is crucial to being able to succeed. Restaurant direct mail advertising can help you generate new business and bring new customers in your door.

With a targeted direct mail marketing program from, you can reach the new movers in your neighborhood with information about your restaurant and what it offers, before your competitors. At precisely the time when new renters and homeowners are most interested in finding new places to get dinner or go out with new friends, you introduce them to your establishment and entice them with an offer. This is why, if you aren’t taking advantage of restaurant direct mail marketing program, you’re missing a prime opportunity to reach your target audience and turn them into your new customers.

Wondering just how big a market new movers make up? Consider these facts:

  • Over 40 million Americans move every year — and 64 percent of them will be dining out between one and four times a week.
  • 80 percent of movers will try new products and services from local businesses before or after they make their move.
  • 62 percent will eat pizza.
  • 80 percent will redeem coupons from local merchants.
  • New renters will spend over $4,000 before and after a move, and new homeowners will spend an average of $9,400.
  • Most new movers fall into the 24- to 34-year-old category.
  • Most new movers make between $50,000 to $75,000 in yearly income.
  • Approximately 60 percent of movers will change or upgrade local service providers in the moving process.

When some of the 45 million people who are moving every year in the U.S. relocate to your community, you need to use direct mail advertising for your restaurant to make sure they find out about you! is the industry’s best resource. In addition to the freshest and most accurate data, we send mailings weekly, so you’re able to connect with new movers as soon as they move in!

New mover campaigns are shown to bring in a higher return on investment than any other customer acquisition method — so what are you waiting for? Get in touch with us at to learn more!

Fill out the form below to learn how Roundtable Pizza has been using to turn new movers into their new customers.